Aston Martin has announced that it is limiting new vehicle imports to the United States, all thanks to the unpredictable mess that is the newly-imposed tariffs. If that wasn’t enough fun, the brand also confirmed that it will be hiking local prices after a rather rocky first quarter.

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In Q1 2025, Aston Martin’s revenues took a dive, falling from £267.7 million ($355.9 million) to £233.9 million ($311 million) year-over-year. Gross profit didn’t fare much better, slipping from £99.7 million ($132.5 million) to £65.2 million ($86.6 million).

A key factor behind the decline? A staggering 69% drop in sales of its “Special” models, including exclusives like the Valour, Valiant, and Valkyrie. The company hopes the launch of the Valhalla will help turn things around and get sales back on track.

In Aston Martin’s first quarter financial report, chief executive Adrian Hallmark noted that, as it limits imports into the US, it will leverage the stock currently held by local dealers. He added that the brand remains “vigilant in monitoring events and will respond to changes in the operating environment as they materialize.”

“In the year ahead, we will complement the core portfolio through the delivery of further derivatives including the DBX S, which expands our SUV range and offers customers even more power, reduced weight and a more assertive design,” Hallmark stated. “We are now in the final testing phase of the groundbreaking supercar, Valhalla, our first mid-engined Plug in Hybrid Electric Vehicle, with deliveries set to commence in H2.”

Read: Audi Stops All US Vehicle Exports Over Tariffs

While Aston Martin has new models on the horizon, it’s not all good news for buyers. Speaking with analysts, Hallmark said the company will split the cost of new US tariffs between customers and itself. He did not say how by how much prices will be increased, nor did he specify if the hikes will be evenly split between clients and the brand. What he did say is that existing stock should last until early June.

The United States account for more than a third of Aston Martin’s total revenue, so the longer Trump’s substantial import tariffs remain in place, the more the 112-year-old luxury brand is likely to suffer since all of its cars are manufactured in the UK.