
- Prices will remain firm for all VW models, both locally-made and imported ones.
- VW has not said if it will hike prices after June, but it’s possible that it will.
- Many shoppers are rushing to buy new cars before they’re impacted by tariffs.
If you’re in the market for a new VW but worried about making a purchase due to economic uncertainties surrounding the Trump administration’s tariff policies, we have some very good news for you. The German automaker says it will continue to hold its current prices firm until the end of June without any price increases despite its own costs increasing due to the levies.
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VW had already committed to keep prices stable through May and just extended this offer into June. The tariffs and the looming threat of price increases across the market have helped contribute to a rise in new vehicle sales across the United States. VW posted a 7.1% gain in sales through the first quarter, although it has not yet released exact sales figures for April or May.
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In a statement, it notes that the prices of the 2025 Atlas, Atlas Cross Sport, and ID.4, which are currently assembled in Chattanooga, Tennessee, will remain steady through June. Additionally, prices of the Jetta, Taos, Golf GTI, Golf R, and Tiguan will all remain stable next month.
VW noted this pricing commitment comes “despite the increased cost of doing business in the current environment.” It added that it “will cover today’s increased costs.”
The car manufacturer’s manufacturing presence in the US is undoubtedly helping it absorb some of the added costs. Additionally, the vehicles it assembles locally have a high level of US parts content – for instance, a recent study declared the ID.4 as the third most American-made vehicle in the country.
Of course, what happens after June is anyone’s guess. It’s likely that VW will closely monitor its US sales over the coming weeks before deciding on its next steps. At some stage, however, it seems inevitable that, unless the Trump administration changes its policy regarding tariffs, it will have to join other brands in increasing prices to offset some of its increased costs.
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